The eye has more megapixels than any camera
My passion for creativity and observation started early in my life. I have always been very attentive to my surroundings and I get a kick out of spotting the extraordinary in seemingly ordinary situations, events or people. However, I turned to photography as a hobby and did not think it could be my true profession.
I began my career in Buenos Aires, Argentina, channeling my creativity as a graphic designer and then as an advertising art director at several agencies (Saatchi & Saatchi, Ogilvy & Mather, TBWA, Grey, Y&R, to name a few) for several years. I began a new chapter in my life when I moved to Toronto in 2000, where I continued to develop a successful career in advertising. I enjoyed my work and had a lot of fun creating campaigns for Toyota, Ford, Purina, Unilever and others. However, after a long time in advertising, I started feeling the need to move away from creativity for corporates. After my sons were born in 2004 and 2006, I slowly started transitioning away from advertising and turning my attention to photography as a full-time occupation rather than just my hobby.
I worked on several different projects until one of them, “Things I Saw Today” (or TIST, as many followers started referring to it), a visual daily blog about everyday life in Toronto, became popular, and it was definitely the one that defined my photography career nowadays. It was picked up by various publications and newspapers (The Toronto Star, My Modern Met, Design You Trust, Huffington Post), and it turned into my first exhibit at Toronto’s Pearson International Airport.
In 2011, tired of the snow after 10 winters, my family and I landed in Miami. Thanks to my wife, who was offered a great career opportunity here, we made the decision to take the plunge. In addition to career considerations, exchanging Toronto winters for Miami sunshine did not play a minor role in our decision to uproot the entire family, including two boys, two cats and a dog.
In Miami, I continued working on street photography and was selected to be part of the Miami Street Photography Festival. I had the opportunity to teach workshops at Leica Store and Lincoln Road Art Center. I’ve worked on a number of projects that I enjoyed thoroughly, such as Feet and Paws, Ghost Cars, El Puestito, Burning Sand and Human Implosion among others. In 2017, my “Abandoned Televisions” project was part of a group exhibit at Sakura Art Gallery and “Umbrellas of Miami” was exhibited at Modus Art Gallery, both in Paris. Several of my photographs have also been on exhibit at the Wall Market, a gallery in Denmark.
Finally, and perhaps most significantly, living in Miami has allowed me to submerge myself (pun intended) in the world of ocean and wave photography. The ocean has always felt like a second home to me, after spending all of my summers during my childhood and teenage years in my family’s home in Uruguay, where I surfed every day for at least three months of the year. In Miami, I have re-discovered the magic of the beach and the ocean, which to me is where I can truly disconnect from reality and find peace and the most comforting solitude
I take pride in my creativity and how I implement it on a daily basis. When it comes to fine art photography, I try to think outside the box, coming up with unexpected series instead of just one photo, which allows me to develop and mature an idea or concept over time and make it unique. Often, the initial idea for a series will mutate significantly as I add to it, evolving with my thought process. I also spend a lot of time coming up with the name of each series since to me, it’s a very important tool to draw attention to a concept.